Games are at their best when they’re played, rather than watched.
This belief is the cornerstone of our vision that ties the four pillars together: Gameplay, player agency, worldbuilding, and story.
We strive to design gameplay that lets the player have fun on their own terms, while telling stories that don’t get in the way of it.
We want to tell stories that convey timeless values and leave a positive mark, making for experiences that are remembered and valued.

To ensure that gameplay is fun and easy to learn.
We design our games to be easily accessible and show value through the immediate gameplay.

To put player agency first and avoid restrictions.
By designing our games to allow for player input at all times, we believe player agency and immersion is strengthened.

To create gameplay that simply feels good.
We design our gameplay to match player input with character output, focusing on immediacy and powerful audio-visual feedback.

To set the stage for true wow-moments.
By designing gameplay that is faster, larger and more explosive than our competitors’, we create moments that won’t be forgotten.

To tell stories through doing, not showing.
We believe involvement creates stronger ties than disengagement, so having players take an active role in the story is an important aspect of our storytelling.

To enrich and deepen our stories through world building.
We design our worlds to be explored and investigated by crafting building blocks that support the story while easing on the narrative.